Matt Johnson PhD is a Neuroscientist and Prince Ghuman is a Neuro-Marketer.
Combining the insights of Neuroscience & Consumer Psychology can help us to understand our own behaviour and how marketing affects us in unique and sometimes counterintuitive ways.
Expect to learn why our brains don’t experience reality directly, how you can make dog food taste like pate, the role of impulse in decision making, what neuroscience’s definition of surprise is, how pleasure & pain affect our drive to buy and much more…
Extra Stuff:
Shop Eleiko’s full range (enter code MW15 for 15% off everything)
Book: Blindsight
Follow Prince & Matt on Twitter: @pop_neuro
Check out Prince & Matt’s Website
Watch Prince’s Tedx Talk
Take a break from alcohol and upgrade your life: 6 Months Sober
Check out everything I recommend from books to products
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Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me…
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Twitter: @ChrisWillx
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