#180 – Prince Ghuman & Matt Johnson – How Marketing Reshapes Our Brains

Listen on Apple Podcasts, Spotify or stream below.

Matt Johnson PhD is a Neuroscientist and Prince Ghuman is a Neuro-Marketer.

Combining the insights of Neuroscience & Consumer Psychology can help us to understand our own behaviour and how marketing affects us in unique and sometimes counterintuitive ways.

Expect to learn why our brains don’t experience reality directly, how you can make dog food taste like pate, the role of impulse in decision making, what neuroscience’s definition of surprise is, how pleasure & pain affect our drive to buy and much more…

Extra Stuff:

Shop Eleiko’s full range (enter code MW15 for 15% off everything)

Book: Blindsight

Follow Prince & Matt on Twitter: @pop_neuro

Check out Prince & Matt’s Website

Watch Prince’s Tedx Talk

Take a break from alcohol and upgrade your life: 6 Months Sober

Check out everything I recommend from books to products

Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me…

Instagram: chriswillx

Twitter: @ChrisWillx

YouTube: Modern Wisdom

Email: modernwisdompodcast@gmail.com

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