#163 – Richard Shotton – Psychology, Advertising & Human Behaviour

Listen on Apple Podcasts, Spotify or stream below.

Richard Shotton is a behavioural scientist, Founder of Astroten and an author.

One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more.

Expect to learn how you can tell someone’s mood by the movement of their mouse, why the end of an experience is the most important, what makes the perfect advert, how you can increase workplace safety with skeleton gloves and much more.

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Extra Stuff:

Follow Richard on Twitter: @rshotton

Buy Richard’s Book: The Choice Factory

Buy Richard’s Online Course

Take a break from alcohol and upgrade your life: 6 Months Sober

Check out everything I recommend from books to products

Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me…

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Twitter: @ChrisWillx

YouTube: Modern Wisdom

Email: modernwisdompodcast@gmail.com

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