Rory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator.
Causing some form of behavioural change is the goal of all advertising and whoever holds the keys to understanding consumer psychology has an incredibly powerful tool at their disposal.
Rory is one of the world’s most influential advertising professionals and this episode is nothing short of gold for anyone who is a consumer, or advertises to them.
Extra Stuff:
Follow Rory on Twitter: @rorysutherland
Buy Rory’s New Book: Alchemy
Take a break from alcohol and upgrade your life: 6 Months Sober
Check out everything I recommend from books to products
–
Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me…
Instagram: chriswillx
Twitter: @ChrisWillx
YouTube: Modern Wisdom