Richard Shotton is a behavioural scientist, the Founder of Astroten and an author.
What is the reason that restaurants don’t put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust?
We’re talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. Do not sleep on this one.
Follow Richard on Twitter: @rshotton
Buy Richard’s Book: The Choice Factory
Buy Richard’s Online Course
Listen to Rory Sutherland on Modern Wisdom
Take a break from alcohol and upgrade your life: 6 Months Sober
Check out everything I recommend from books to products
Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me…
YouTube: Modern Wisdom